The Next Big Thing in Content Marketing & SEO

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Role Of Content Marketing In The Year 2020 Why Do Content Optimisation or Content Marketing? Digital marketing has moved on from the traditional methods of link building, content mismanagement, link exchange, keyword stuffing, etc. since a long time ago. Google is changing its algorithm very frequently to penalize websites following such traditional unconventional Search Engine Optimization techniques. The frequent changes in the Google algorithm have triggered new ideas and techniques in Search Engine Optimization. We all must have heard the phrase "content is king". Good content always holds the attention of both web users and Google at the same time. And after all, Google declared that content is one of the top three factors affecting the SERP rankings of the website. The new phase of Search Engine Optimisation in 2020 solely depends on high-quality SEO content. Thus content optimization can be considered as the key to successful we...
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Why Do You Need SEO For Website Enhancement?

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Search engine optimization

Basics Of SEO

Search Engine Optimization(SEO) is a technique used to obtain better web traffic and visibility for a website. In the current situation, we see people depending on search engines for all their requirements such as shopping, services, and for various other purposes. 

In our current situation E-commerce is ruling the world economy. This emerging popularity of E-commerce has lead to tough competition among the website holders. Websites are aiming for more online popularity and authority. 

For Example: If you want to search for a textile shop in your area, Google or any other search engine will give you more than enough choices in the Search Engine Result Pages (SERP).




The Role Of SEO in ECommerce & Online Marketing

Marketing had been shifting to the digital platform since last few years. Now, this switch has triggered the development of new and different marketing strategies too. This huge transformation from normal marketing to online marketing have induced a strong need for new online marketing techniques.


For Example, You want to buy a new bicycle, now instead of roaming all around the market area in search of bicycle shops, we can simply browse our search engine to know about all the bicycle dealers nearby. Also nowadays people find it more convenient and easy to buy things online rather than searching all the streets for it. Now you can see where and how the people and business shifted to the digital platform within a short time period. 

Now that all the business is concentrated in the online market here comes the next questions, how to sell your products better, how to gain more popularity in this digital platform and how brandise your product through online marketing.

Well if it was in the case of normal marketing techniques, what would you do? You will simply recruit a good marketing executive that helps you with marketing techniques. A good marketing executive will present your service or product in the most attractive and fine manner, and also make far more easy to be interpreted by common people. They work on building the relationship and trust value of consumers and the producers.

We see almost see the same scenario in the case of online marketing, we use SEO and digital marketing techniques to make your product or service available to maximum people in the most catching and well-defined manner. Search engine optimization is all about getting the optimized search result for our website.


  • They aid the bots in having a better understanding of what is provided in your webpage and thus lead to easy crawling and proper indexing of the webpage.
  • Off-page SEO techniques embark your active and strong presence online.
  • It works on the trust value of your website for the search engine.
  • Digital Marketing gives you good popularity and wider reach to the consumers.
  • SEO is also about introducing new and clear content, which gives both the search engine and the user an absolute idea of what is stored in there on that website.

The SEO techniques can be widely divided into two: On-Page SEO & Off-Page SEO. I will give a bigger perspective to SEO and its working in my next blog.






"May God Bless You"














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