The Next Big Thing in Content Marketing & SEO

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Role Of Content Marketing In The Year 2020 Why Do Content Optimisation or Content Marketing? Digital marketing has moved on from the traditional methods of link building, content mismanagement, link exchange, keyword stuffing, etc. since a long time ago. Google is changing its algorithm very frequently to penalize websites following such traditional unconventional Search Engine Optimization techniques. The frequent changes in the Google algorithm have triggered new ideas and techniques in Search Engine Optimization. We all must have heard the phrase "content is king". Good content always holds the attention of both web users and Google at the same time. And after all, Google declared that content is one of the top three factors affecting the SERP rankings of the website. The new phase of Search Engine Optimisation in 2020 solely depends on high-quality SEO content. Thus content optimization can be considered as the key to successful we...
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Beginners To Search Engine Optimization

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What is SEO?

A Beginning To Search Engine Optimization

First of all, this blog will not give you complete knowledge of  SEO (Search Engine Optimization). There is abundant information on Search Engine Optimization which is all scattered and incomplete.
I can help you with the basic information and details on SEO through this blog. If you are new to SEO then you are in the right place to start your SEO journey.

Search Engine Optimization definition is very diverse as much as the topic is. And if someone asks me  "What is SEO?", my answer will be, well I do not have an exact answer, but I can give you some points that can be included in your definition of SEO.


What Is SEO?

  • Is SEO a practice done to attain higher ranks in the search engine? 
Well yes, SEO is performed for the websites to attain high ranks in a search engine. But SEO is not just attaining high ranks. Website traffic and visibility are also essential for a website to do well.

  • So website traffic and visibility are important along with search engine ranking. Now for those who don't know what is web traffic and visibility, Website traffic or online traffic is all about increasing the number of quality users visiting your site. Your online visibility also contributes to the online traffic of your site. 
Eg. We search for the hotels in your city by using a certain search engine (eg. google, bing etc.), there is a good chance that you go for the first five results shown by the search engine. And to be honest, most of us never even look for the second page. The search engine should trust that our site can provide the user with what they want in the clearest manner. 

"So we can say that SEO is a technique used to attain high ranks in the search engine and thereby increase the online traffic and visibility of the website."


Okay, now you got the most basic introduction to SEO. You should also know that SEO is not confined to web traffic and visibility, it is also about improving your website quality and creating the trust between you and the search engine. After all, the users will remain the ultimate Kings in this.

Therefore improve your site for creating a better user experience. The trust value, quality of content(content should be unique) and website speed contributes to the website quality. What you have to do is just make things easy for the users. 

SEO is a race now, and you can win this race only if you are able to provide the users with what they want in the clearest and simple manner within the shortest time. 

As we discussed before, SEO is a set of guidelines or techniques used to improve your website, and now the next questions that arise from this are What are these techniques or How to do SEO?


Well answer to the above questions are, wait for a second, aren' t we going too fast. Let me tell you, take a break, and wait for my next post. And let me warn you, there is so much to know!

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