Aparna SEO Analyst

Basics Of SEO Search Engine Optimization(SEO) is a technique used to obtain better web traffic and visibility for a website. In the current situation, we see people depending on search engines for all their requirements such as shopping, services, and for various other purposes.  In our current situation E-commerce is ruling the world economy. This emerging popularity of E-commerce has lead to tough competition among the website holders. Websites are aiming for more online popularity and authority.  For Example: If you want to search for a textile shop in your area, Google or any other search engine will give you more than enough choices in the Search Engine Result Pages (SERP). The Role Of SEO in ECommerce & Online Marketing Marketing had been shifting to the digital platform since last few years. Now, this switch has triggered the development of new and different marketing strategies too. This huge transformation from normal marketing to online marketing ha

A Beginning To Search Engine Optimization First of all, this blog will not give you complete knowledge of  SEO (Search Engine Optimization). There is abundant information on Search Engine Optimization which is all scattered and incomplete. I can help you with the basic information and details on SEO through this blog. If you are new to SEO then you are in the right place to start your SEO journey. Search Engine Optimization definition is very diverse as much as the topic is. And if someone asks me  "What is SEO?", my answer will be, well I do not have an exact answer, but I can give you some points that can be included in your definition of SEO. What Is SEO? Is SEO a practice done to attain higher ranks in the search engine ?  Well yes, SEO is performed for the websites to attain high ranks in a search engine. But SEO is not just attaining high ranks. Website traffic and visibility are also essential for a website to do well. So website traffic and v

  Head Session Head session consist of :-   URL - Google always crawls the URL first. We should make sure that the category hierarchy of the given website is reflected in URL. Title - After URL it crawls the title next in the head session. Title is published when the website is enlisted when searched in Google search engine.Many external websites use title tag of web page as its link anchor text. The main points to remember when optimizing a title are :-         - The focusing keyword should be included.         - It should be a meaningful description of the website.         - It should be impressive.         - Avoid spelling mistakes.         - Should contain minimum three words.         - Avoid using capital letters completely.         - No grammatical errors.         - Title should be unique.         Limitations of a title:-         - Maximum characters allowed in text box is 55 to 65.         - Maximum pixel width shown by Google is 512 pixel.   

Google introduction Google the most popular search engine was founded by Larry Page and Sergei Neil while they were Ph.D. students at Stanford University, California. Google now plays a crucial role in the world with its reliable internet services. The steps involved in optimizing a website in Google include crawling, catching and indexing. In crawling Google will scan new webpages. Google takes the snapshot of this webpage which is called catching and then this snapshot is stored in the database where related topics are stored and this is called indexing . For better crawling, Google provided their secret file containing optimization method to the webmasters. This improved the awareness of webmasters about search engine optimization. This also helped Google to crawl better and gain the trust of its users. Evolution of Google search engine The evolution of Google search engine started with a niche search engine which was a content specific search engine. But it had to