Posts

Showing posts from September, 2016

The Next Big Thing in Content Marketing & SEO

-
Image
Role Of Content Marketing In The Year 2020 Why Do Content Optimisation or Content Marketing? Digital marketing has moved on from the traditional methods of link building, content mismanagement, link exchange, keyword stuffing, etc. since a long time ago. Google is changing its algorithm very frequently to penalize websites following such traditional unconventional Search Engine Optimization techniques. The frequent changes in the Google algorithm have triggered new ideas and techniques in Search Engine Optimization. We all must have heard the phrase "content is king". Good content always holds the attention of both web users and Google at the same time. And after all, Google declared that content is one of the top three factors affecting the SERP rankings of the website. The new phase of Search Engine Optimisation in 2020 solely depends on high-quality SEO content. Thus content optimization can be considered as the key to successful we...
Post a Comment
Read more

On Page SEO

-
Image
  Head Session Head session consist of :-   URL - Google always crawls the URL first. We should make sure that the category hierarchy of the given website is reflected in URL. Title - After URL it crawls the title next in the head session. Title is published when the website is enlisted when searched in Google search engine.Many external websites use title tag of web page as its link anchor text. The main points to remember when optimizing a title are :-         - The focusing keyword should be included.         - It should be a meaningful description of the website.         - It should be impressive.         - Avoid spelling mistakes.         - Should contain minimum three words.         - Avoid using capital letters completely.   ...
3 comments
Read more

History and Evolution of Google

-
Image
Google introduction Google the most popular search engine was founded by Larry Page and Sergei Neil while they were Ph.D. students at Stanford University, California. Google now plays a crucial role in the world with its reliable internet services. The steps involved in optimizing a website in Google include crawling, catching and indexing. In crawling Google will scan new webpages. Google takes the snapshot of this webpage which is called catching and then this snapshot is stored in the database where related topics are stored and this is called indexing . For better crawling, Google provided their secret file containing optimization method to the webmasters. This improved the awareness of webmasters about search engine optimization. This also helped Google to crawl better and gain the trust of its users. Evolution of Google search engine The evolution of Google search engine started with a niche search engine which was a content specific search engine. But it had to ...
1 comment
Read more